HubFit is a modern coaching platform with AI features on higher plans and solid client management tools. It offers three tiers with scaling pricing, and includes onboarding automations and wearable integrations. But the AI is limited to meal and workout generation, full automation flows are constrained, and there is no dedicated file storage. Here is how Athli measures up.
HubFit Starts at $39/mo. Athli Starts Free.
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HubFit's cheapest plan costs $39 per month. There is no free tier. Athli's free Starter plan lets you coach up to 5 clients with mobile apps, workouts, a training calendar, the exercise library, and messaging. The Pro plan (from $20/mo) unlocks the AI workout builder, questionnaires, habits, and 5GB of file storage. Optional add-ons for AI ($25/mo), Automations ($20/mo), and Payments ($10/mo) let you expand as your business grows.
AI Features Limited to Higher Plans
HubFit includes Meal AI and Workout AI on their Premium and Ultimate plans, but their Standard plan has no AI at all. With Athli's AI add-on ($25/mo), you get Lyra, which goes beyond meal and workout generation. It analyses client data, answers coaching questions, and manages your to-do list, giving you a full-featured coaching assistant.
Why this matters: A comprehensive AI assistant does more than generate content. It understands your clients and helps you make better coaching decisions.
Limited Automation Without Full Event Triggers
HubFit offers onboarding automations and autoflow events on higher plans, but lacks the depth of a full automation engine with custom event triggers. With Athli's Automations add-on ($20/mo), you can build multi-step automation flows tied to any client event, such as missed sessions, skipped check-ins, and habit streaks broken, with complete control over the sequence of actions.
Why this matters: Full automation flexibility means you can design workflows that match your exact coaching process rather than fitting into pre-built templates.
No Dedicated File and Resource Storage
HubFit does not include per-client file storage for documents, meal plans, or coaching resources. Athli provides organised storage for each client (5GB on Pro, unlimited on Max) where you can upload and manage any file type, keeping everything alongside their training and progress data.
Why this matters: All your coaching materials in one place means fewer platforms to manage and a better experience for both you and your clients.
The Verdict
HubFit is a strong option with good built-in features, especially on premium tiers. But Athli's free Starter plan gets you coaching right away, the Pro plan (from $20/mo) adds the AI workout builder, custom forms, and habit tracking, and the AI add-on ($25/mo) gives you a comprehensive coaching assistant that goes well beyond HubFit's meal and workout AI. Add the Automations add-on ($20/mo) for full event-driven workflows, and you have a more complete platform.